Market research
Understand a problem, its audience, and the opportunity for a solution.
05 ENTREPRENEURSHIP
That idea you have?
Bring it.
Explore what it takes to start something. Learn from speakers, test your thinking, and practice pitching alongside other curious brothers.
Explore PEN
PHI CHI THETA · ILLINOISTHE PEN EXPERIENCE
Start with “what if.”
See where it goes.
PEN explores market analysis, startup finance, legal structures, and industry applications. Members learn from speakers and apply those lessons to their own business concepts.
Startup foundations
Explore financial models and the practical foundations of a business.
Pitch development
Practice communicating an idea clearly and persuasively.
LOOK WHAT WE’VE BEEN WORKING ON
From first idea to final pitch.
PEN’s semester-long “Shark Tank”-style case competition combines training, mentorship, and pitch development. The chapter describes opportunities for seed funding and presenting to the school’s Venture Capital Club; ask the group for current competition details.
PCT ENTREPRENEURS
Meet the people
making a start.
Isabel Yu
Suki JewelsHandmade jewelry, from creating pieces to marketing and distribution.
Austin Kennedy
Origami AgentsA founding team member working on AI-powered research for sales teams.
Monisa Yusra
VoltaA founder developing a rideshare service for college students.
THERE’S MORE TO TRY
Next up: IRIS